The Power Of Video On Your Website

Building your brand through your website is a sound marketing strategy. Utilizing all of the tools available to do so is key! video screenOne trending tool is video and these few statistics show how powerful it can be for your business. For example:
Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital)
Your website is 50 times more likely to appear on the first page of a search engine if it includes video. (Forrester Research)
You Tube has become the 2nd largest search engine. Video search results have a 41% higher click-through than plain text results. (Animoto)

Keep in mind these tips to make it work:
Video without sound and with captions is the trend on social media.
Keep your video under 5 minutes long.
Create helpful, non-promotional video that leaves your customers coming back to you for future information.
Add video content to your main website pages to push SEO.

Video is the way to go!

Introducing the STRIPE payment system!

credit cardWe are always searching for ways to work more efficiently as well as make things easier for our clients. One way we’ve achieved this is by implementing our new payment system using Stripe. It now takes less than one minute to make a payment because all you have to do is put in the invoice amount and click the ‘pay now’ button. Then fill in your email address, credit card number and click the ‘pay’ button and you’re done!



Check it out here





Why Do So Many Businesses Still Not Have A Website?

2016It is 2016 and websites are ubiquitous – or so you would think! A survey of small businesses conducted by Clutch, found that nearly half of the small businesses nationwide are doing business without a website. Mark Cummings of Cummings Creative Group says that with any marketing, even a personal referral, the first thing a lot of people do is go visit the website. We agree with that statement and also think that if a business doesn’t have a website that they look out of date and aren’t using their marketing dollars wisely.
We always recommend that any business, whether it is just one person or a large corporation, have a website that is mobile friendly, easy to navigate and has a blog to leverage every marketing opportunity.Operating without a website harms a business’ brand and costs that business money!

Your Online Reputation

ORMDo you know what your reputation is online? People’s individual and business reputations are being trashed! The anonymity and freedom of the web means that anyone can post a derogatory comment about an individual or an organization that can cause a lot of damage. WE CAN HELP! 

Online Reputation Management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, company, individual or other entity on the Internet.

Reputation management is not new. Companies, governments, celebrities and individuals have always employed the practice of reputation management through public relations firms using stories in the media, public campaigns, images and word-of-mouth. However, in recent years with the far reach and fast pace of the Internet and the influence of social media, reputation management has become increasingly challenging and significant at the same time.

Derogatory comments about individuals can devastate job opportunities, client/consumer relationships, college applications and even credit scores just to name a few. Negative reviews or comments about a business can also cause considerable damage. As a business person, when a potential client looks you up online you want them to find positive and relevant information about you!

You may think that ORM is something you need only if there is negative information out there, but a good reputation is valuable and needs to be maintained. Just like you use an anti-virus program to protect your computer from a disaster, an online reputation management service protects you and your company in the event of negative attention online and cultivates your good position.

Again, do you know what your reputation is online? Can you manage your or your company’s reputation yourself? Abacus Web Services can support you with our ORM services just as we have already helped others in recent months.

Proactive – We will put into place monitoring systems to alert us to any negative comments or reviews about you and your business. Depending on your needs, we will preform scheduled manual reviews across all channels.

Reactive – Problems have arisen across the Internet that take the form of negative reviews or derogatory comments on websites, blogs and social media channels. We will review and present you with the best options to mitigate these situations. This involves creating new, positive content to suppress the negative issues where possible and work towards getting articles and/or images removed from the web.