MOBILE READY – PART 2

The Future: Everyone has heard the rumors about Apple’s watch which is supposed to communicate with other Apple devices as well as have health applications such as those already used by Jawbone’s Up and Nike’s Fuel. Sounds pretty cool and is coming soon.

However, already here are push notifications with mobile coupons, in-store promotions and customized information that will be delivered via mobile devices while the customer is on the premises. This will have a huge impact on bricks & mortar businesses as well as online businesses when people can respond immediately to what they are doing right at that moment. And such instant gratification has to be shared on Social Media too!

Picture this – you’re at your local grocery store when your watch or phone beeps to tell you that the store is having a BOGO promotion on soda. You know your neighbor is having a BBQ this weekend in which everyone has to bring their own beverage, so you then share the store’s promotion on Twitter or Facebook. The store is happy because they have sold you soda and because you have told your friends to come in and buy soda. All of this was possible because that store’s website was mobile ready.

Think about how this scenario can apply to your business and contact us about getting your website mobile ready!

mobile devices

MOBILE READY

We’ve mentioned mobile readiness a lot lately and it is worth mentioning again because it is becoming a crucial element in online marketing/presence. For anyone that does anything online whether it’s having a shopping cart, displaying a menu or simply directing your customer to your services page, your website should have a responsive design that renders across all devices for your user. Having that means you’re mobile ready. If you’re not, then your customer relations just might be affected if your customers can’t reach your website on all of their devices and that can affect your bottom line.

The Future: Everyone has heard the rumors about Apple’s watch which is supposed to communicate with other Apple devices as well as have health applications such as those already used by Jawbone’s Up and Nike’s Fuel. Sounds pretty cool and is coming soon.

However, already here are push notifications with mobile coupons, in-store promotions and customized information that will be delivered via mobile devices while the customer is on the premises. This will have a huge impact on bricks & mortar businesses as well as online businesses when people can respond immediately to what they are doing right at that moment. And such instant gratification has to be shared on Social Media too!

Picture this – you’re at your local grocery store when your watch or phone beeps to tell you that the store is having a BOGO promotion on soda. You know your neighbor is having a BBQ this weekend in which everyone has to bring their own beverage, so you then share the store’s promotion on Twitter or Facebook. The store is happy because they have sold you soda and because you have told your friends to come in and buy soda. All of this was possible because that store’s website was mobile ready.

How Do You PDF?

The fax is not yet obsolete but more documents than ever are being converted to PDF and shared via email or cloud storage places like Drop Box and My Cubby.

So the question is how do you convert your printed document to a PDF to be shared with others or just stored digitally on your computer so you can be paper free? We use a product called Softi Scan which is a simple application that sits on your desktop. It’s as easy as placing the document on your printer/scanner, opening the application which scans and converts the document to PDF and away you go!

Browser Market Share

Browser market share keeps evolving mainly in Google Chrome’s favor. What is interesting to note of this The Next Web graphic is that IE6 which was released Aug 27, 2001 still has a 3.73% share. If you are reading this an older version of any browser it would a real good idea to update:)

market-share-72214

 

Calls to Action

abacus web services lakewood ranch“Last Chance!”, “Learn More”, “Add to Cart”. These phrases are known as CTAs or calls to action which is a simple phrase but an important part of any ecommerce website, as it can turn a casual browser into a lead and a lead into a customer. An essential component of marketing that pre-dates Internet shopping, calls to action easily translates to websites both desktop and mobile friendly.  With so many people doing business and/or shopping on their mobile devices a ‘sharing’ CTA lets customers use social media to spread the word about your products and we all know how valuable spreading the word can be!

So here is today’s CTA: Click this link to read more about effective calls to action on ecommerce websites.

http://www.websitemagazine.com/content/blogs/posts/archive/2014/06/02/3-perfect-product-pages.aspx