Time is money, but are you spending enough time updating the content of your website? Regularly doing so may cost you some time, but it can pay you back in results.
Content is the heart of your website and it is all about having the right information for your service or product and keeping that information current. Being up to date puts you out in front of your competitors as well as gives visitors a reason to come back to your site which helps your chances of closing a deal.
Most importantly, fresh content improves your chances of being moved up in the search engine listings. Since they may consider the changes to be new content, search engines like the new traffic visiting the new content and traffic means higher rankings.
What constitutes fresh content? It’s not just this week’s special or price change, but it’s current industry information, updated testimonials, bios, blogs and resources to give a few examples. Take some time to update your website – it’s worth it!
Like many people, we at Abacus Web Services have been touched by cancer through loved ones, which is why we are participating in this year’s American Cancer Society’s Relay for Life. On April 25, 2015, thousands of people will come out to walk/relay to raise money to fight cancer and we will join them.
If you would like to support us and the fight against cancer then please go to our Relay for Life page to make a donation towards our goal of $1000 or to even join our team. We’ve put in the first $100 and thank you for your support!
Abacus Web Services’ Relay For Life Donation Page
Marketing an Ecommerce site through Social Media is not unfamiliar, but how to use the different platforms effectively may be so to some business people. For example, Instagram is not just for teenagers…check out this recent article on how to use Instagram for Ecommerce Marketing.
The most important marketing tool you have is yourself because you are the expert on your product or service. The second most important marketing tool is your website because it is out there available for billions of people around the world to see. The statistics claim (see graph) that millions of those people are viewing those websites on mobile devices and if your website isn’t mobile friendly, then you could be missing out on those potential customers.
Hortense Soulier of Mindgruve recently wrote that “in the USA, 94% of people with smartphones will search for local information on their phones.” Also that “search engines are putting an emphasis on mobile friendly experiences with the launch last November of the label “mobile-friendly” in search results.”
Click Z News also reported earlier this month that “Websites will continue to be an important way for companies to reach consumers, whether or not they also offer apps. The increase in mobile traffic is a given; marketers should focus on engagement metrics to be sure they serve mobile customers as well as those using a desktop. Meanwhile, even companies that provide apps should not neglect their mobile websites, because they will continue to receive a significant amount of traffic.”
When Abacus Web Services builds a new website it is automatically mobile ready. We are also able to convert existing website to mobile ready versions so call us to today! 941-870-5343
I formed Lakewood Ranch Search and Recruiting, Inc. because my consulting practice demanded travel that this business does not. After more than 3 million frequent Flyer miles, I’d had quite enough travel, and for family reasons wanted to stay around home base more, and enjoy what Lakewood Ranch and the surrounding areas have to offer. With this business, I can realize that objective while still “playing” in the fields where I have accumulated knowledge and contacts, especially software engineering.
The hottest market for software professionals right now is for those who deal in cyber security. The recent raids on accounts at Target and Sony have shown all organizations how vulnerable they are if they do not take the necessary measures. The highest number of “breaches” to security in the US, 42.3% in 2014, have actually been in the healthcare arena. Also strong are those jobs involving the analysis of “big data.” My son is a Professor at the Univ. of FL, Gainesville, and he does meta analysis. Mining data that has been gleaned through social media on the internet is an exciting field, and I have been published on the intersection of social media and healthcare.
There is a scarcity of trained and experienced professionals in these fields, so one of the things I do is get to know them while they are pursuing advanced degrees that are relevant. Once they have been out in the marketplace for a short while, they become “known” and some become “rock stars,” who need a #SoftwareTalentAgent like me. Many of these folks choose to work as independent contractors, but I concentrate of the ones looking for regular employee positions with key high tech organizations. I have relevant work experience at both the Boston area Route 128 corridor (for a major Information Technology staffing firm) and in Silicone Valley, CA. My daughter, Kimberly, an Employment Attorney, assists me in areas where there are questions about employee status (temp. to perm., green card situations, stock option vesting etc.)
I’ve enjoyed working with the folks at Abacus, and look forward to depending on them for web site modifications and other marketing-related support in the months and years to come. If you see David Grace and me in Starbucks in Lakewood Ranch, you can be sure we are discussing things Abacus Web Services can do to further help Lakewood Ranch Search and Recruiting, Inc. Call me at 941-306-5135 if you have a need for a software professional.
CEO and Owner
Lakewood Ranch Search and Recruiting, Inc.