Is Your Website Mobile Ready?

jan 2015 newsletter graphThe most important marketing tool you have is yourself because you are the expert on your product or service. The second most important marketing tool is your website because it is out there available for billions of people around the world to see. The statistics claim (see graph) that millions of those people are viewing those websites on mobile devices and if your website isn’t mobile friendly, then you could be missing out on those potential customers.

Hortense Soulier of Mindgruve recently wrote that “in the USA, 94% of people with smartphones will search for local information on their phones.” Also that “search engines are putting an emphasis on mobile friendly experiences with the launch last November of the label “mobile-friendly” in search results.”

Click Z News also reported earlier this month that “Websites will continue to be an important way for companies to reach consumers, whether or not they also offer apps. The increase in mobile traffic is a given; marketers should focus on engagement metrics to be sure they serve mobile customers as well as those using a desktop. Meanwhile, even companies that provide apps should not neglect their mobile websites, because they will continue to receive a significant amount of traffic.”

When Abacus Web Services builds a new website it is automatically mobile ready. We are also able to convert existing website to mobile ready versions so call us to today! 941-870-5343

Client Feature; Daniel Webster of Lakewood Ranch Search & Recruiting

Daniel WebsterI formed Lakewood Ranch Search and Recruiting, Inc. because my consulting practice demanded travel that this business does not. After more than 3 million frequent Flyer miles, I’d had quite enough travel, and for family reasons wanted to stay around home base more, and enjoy what Lakewood Ranch and the surrounding areas have to offer. With this business, I can realize that objective while still “playing” in the fields where I have accumulated knowledge and contacts, especially software engineering.

The hottest market for software professionals right now is for those who deal in cyber security. The recent raids on accounts at Target and Sony have shown all organizations how vulnerable they are if they do not take the necessary measures. The highest number of “breaches” to security in the US, 42.3% in 2014, have actually been in the healthcare arena. Also strong are those jobs involving the analysis of “big data.” My son is a Professor at the Univ. of FL, Gainesville, and he does meta analysis. Mining data that has been gleaned through social media on the internet is an exciting field, and I have been published on the intersection of social media and healthcare.

There is a scarcity of trained and experienced professionals in these fields, so one of the things I do is get to know them while they are pursuing advanced degrees that are relevant. Once they have been out in the marketplace for a short while, they become “known” and some become “rock stars,” who need a #SoftwareTalentAgent like me. Many of these folks choose to work as independent contractors, but I concentrate of the ones looking for regular employee positions with key high tech organizations. I have relevant work experience at both the Boston area Route 128 corridor (for a major Information Technology staffing firm) and in Silicone Valley, CA. My daughter, Kimberly, an Employment Attorney, assists me in areas where there are questions about employee status (temp. to perm., green card situations, stock option vesting etc.)

I’ve enjoyed working with the folks at Abacus, and look forward to depending on them for web site modifications and other marketing-related support in the months and years to come. If you see David Grace and me in Starbucks in Lakewood Ranch, you can be sure we are discussing things Abacus Web Services can do to further help Lakewood Ranch Search and Recruiting, Inc. Call me at 941-306-5135 if you have a need for a software professional.

Daniel Webster
CEO and Owner
Lakewood Ranch Search and Recruiting, Inc.
www.lwrsr.com

analytics

Analytics; what are they and what do they mean for your business?

Analytics – another one of those buzzwords we see in the media lately, but what are they? The dictionary definitions says that analytics is the information resulting from the systematic computational analysis of data or statistics. 

Whereas web statistics measures things like the number of visitors to a web page, web analytics goes deeper into areas of trends and why certain things happen on a website. Data taken from a website is analyzed by specialist analytic software and a report is provided that addresses the website and its marketing. In simple terms, a business can change marketing strategies and its website to increase sales based on information from such a report.

The most popular and free analytic service is Google Analytics. We can install the code to your website and help you to understand the date that is generates.

secure website 2

Shopping Online Safely

November means turkey, fall leaves and family for some people and for others is means (insert scary music here) the start of holiday shopping. Even with a list, a budget and the store circulars, holiday shopping can be daunting which is why millions of Americans choose to shop online instead. If you’re one of the millions then these tips are for you.

Use a secure website. When checking out of the shopping cart, look at the URL or address bar to make sure that there is an ‘s’ at the end of the ‘https’. This means it is a secure website that encrypts your information when processing it.
Check out as a guest rather than open an account so that your personal information isn’t saved. But if you do have to open an account with a password then remember the password rules – use eight or more characters with upper and lower case letters, numbers and symbols to make it a strong password.

Check for coupons. Lots of online retailers will have percentage off or free shipping or more with a coupon code. This website lists hundreds of them http://www.retailmenot.com/

Check social media for information about sales, products and reviews.

Check the return policy so that your gift recipients aren’t hassled if the gift doesn’t work out.

Create a paper trail. Print a copy of the product description, the receipt and any emails the retailer sends you.

Be sure to sign out of you’ve signed into the website and close the website down when you’re finished. It’s also a good idea to close the browser after that.

To make things even easier and to definitely get free shipping, consider digital gifts. Send your loved ones gifts cards for music, books, restaurants, movies and more, purchased online to be spent online.

Enjoy shopping from the comfort of your home or office!

Tending To Your Website Like It’s A Garden

Flower on LaptopEveryone likes a well-tended, fresh looking garden. Most people don’t care for gardens full of weeds, dead flowers and old junk strewn around. If you think of your website like a garden and keep it fresh, then you’re more likely to reap the benefits. If your website has old or out-of-date content and hasn’t been touched since you built it, then your business will not benefit.

One of the major benefits of having a well-tended, up to date website is that you are helping the search engines to find your site. The search engines like websites that are changed often because it stands to reason that the changes in content will be what is relevant now and search engines want to put the relevant websites in the higher rankings. Neglected websites may fall in search engine rankings.

Another benefit to changing your website content regularly, especially with something interesting, is that you can link it to your social media campaign which leads to more chances for it to be discussed by others and for your website to get noticed. Links to your website from outside sources are called “inbound links” and these also get noticed by the search engines.

You can build your credibility by showing your customers that while you’re busy, you’re not too busy to care for your website and you are staying active in your industry because you continually add relevant content to the website.

Keeping your website content fresh isn’t difficult. Just like you check your garden regularly for weeds, check the content of your website regularly for key words that are out of date. Updating them, again, helps the search engines to find your website.
Also, create a blog – it doesn’t need to be posted every week, but it should include those important key words and links back to your website menu pages.

Add a news section. You may not have news to report regularly, but your industry might and it is just as relevant to your customers. Also, change pictures often. It makes things look fresher visually. Better yet, add videos! Short clips of your work, before and after shots or interviews with your staff make the website much more interesting.

Testimonials! Testimonials! Every website should have testimonials from satisfied customers. Testimonials add credibility and make for interesting content. Add a photo of the customer (if he/she is willing) or a video testimonial which will keep the user on your website for that little bit longer.

The more pages you have on your website increases the chances for the search engines to find you, but don’t just add for the sake of it. Add pages that are relevant to your business, your clients and your industry. Doing so will get visitors to come back, hopefully on a regular basis, to check for new content and updates. And don’t forget a call-to-action on every page!

A little tender loving care for a garden helps it grow. A little tender loving care for a website helps the business grow. Call us today 941.870.5343 or email us david@abacuswebservices.com for a free consultation to help you look after your website.